It’s the largest hunger-relief organization in the Midwest – but the public was uncertain of Second Harvest Heartland’s role in helping to feed hungry Minnesotans. The organization engaged Bellmont Partners to change that with a comprehensive public awareness campaign, including research, brand audience identification, brand strategy, messaging, collaborative story-mining sessions, advertising campaigns, communications and social media strategy, and ongoing media relations, influencer outreach and strategic consulting.
Developed and launched a public awareness campaign based on strategic analysis and prioritization, key message development and creative design, keeping Second Harvest Heartland top of mind in the media with timely news hooks.
Created advertising creative and coordinated with media-buying partner to execute a public awareness ad campaign in Twin Cities metro and Greater Minnesota.
Conceptualized, designed, implemented and promoted the “Fill Another Table” integrated campaign to raise awareness of and funds for hunger in our community.